How do the SEs find my articles and pick keywords?

Search engines read your site and link to your articles based on the keywords present in the articles, so before you start writing your article make a list of the keywords you want to target. If you have a website based on African Safaris, your list may look something like this:

African
Safaris
Vacation
Honeymoon

Choosing the right keywords can be hard because people, not machines are the ones searching for the keywords in your articles. You can overcome this by using SEO tools that provide sample keywords for different phrases and common search terms. Most importantly, write as many articles as possible. An article on African Safaris focusing on American tourists would have different keywords than one focusing on European tourists. Another variant would be an article focusing on first-time visitors to Africa, and even another article on those who have visited before and plot to go back a second or third time. This ensures that everyone looking for information on African Safaris finds your articles and your website.

You should try to focus on 3-5 keywords in each article. If you choose too many or too few keywords, the article can become hard to read and not effective. Once you determine your keywords, you can look then focus on the density of your keywords. Keyword density refers to how often you use the keywords in your article. Aim for one
keyword used in every three sentences. This makes search engines see your article well, and makes them simple to read by humans as well.

How long should I make an SEO Article?

The length of an SEO article can vary, but most articles are about 500 words in length. Articles can be shorter of longer, depending on what you plot to use them for. A blog entry would need to be shorter, around 100 words, while a long tale could be as long as 2000 words. For general website promotion, try to have several shorter articles
instead of one long one. This makes the appearance of more pages on your site, and also makes more links to your site in the search engines. If you must have a long article, try to break it up over several pages so that the multiple pages are generated in your sitemap for the search engines.

Varying your keywords can lead to higher search engine rankings for your articles. Instead of an article with the keywords ‘african’ and ’safari’ everywhere, make a second article with ‘africans’ and ’safaris’. This will ensure that no matter what search terms people use, your article will be high on their search results list. You can
also use variants of your keywords in the same article – this may even come naturally as you write the article since we write in normal speech patterns.

And finally, be sure to use proper spelling and grammar while writing SEO articles. Making sure the articles are simple to read can lead to links to your articles, giving you even more exposure.