Google Adsense and Adwords bear on this custom. You neither “add sense” nor “ad words” when you use these two Google services. Instead, the best way to think of them is to consider a middle man in any transaction. In this case, Google is the middle man and profitably so.

Google Adwords is a program you are able to use to get listed in the search results for Google and other search engines, such as AOL, for which it supplies ads. You essentially create an account, insert your advertisement, pick the maximum number you’re willing to PPC on your ad and then submit your credit card. You advertisement will then go live once the credit card is approved. Every time someone clicks on your ad, Google bills your account. Every couple of weeks or when your bill reaches a certain amount, Google will actually charge your credit card. Adwords is known as a form of pay-per-click advertising.

Google Adsense is basically the other side of the coin. There are non-search engine sites on the web that get a lot of traffic and Google trusts. This site is one, but it’s hardly an exclusive club. With Google Adsense, these sites are able to set up accounts with Google and list advertisements from Google Adwords on the sites.

A good example of this are the advertizements in the right hand column of this page. We’re listing these ads through the Google Adsense program. Each advertisement is actually a Google Adword listing. When someone clicks on one of the ads on our site, we get a percentage of the bid price Google is charging that advertiser. What is the percentage amount? Nobody knows because Google won’t reveal the information! Still, it is enough that it pays some of the overhead of hosting and such. Some people build sites solely to promote Adsense ads. It just depends on your particular level of interest.

What is the difference between Adsense and Adwords? You pay Google for to place Adwords on Google’s system, but Google pays you to put Adsense on your site.

How do the SEs find my articles and pick keywords?

Search engines read your site and link to your articles based on the keywords present in the articles, so before you start writing your article make a list of the keywords you want to target. If you have a website based on African Safaris, your list may look something like this:

African
Safaris
Vacation
Honeymoon

Choosing the right keywords can be difficult because people, not machines are the ones searching for the keywords in your articles. You can overcome this by using SEO tools that provide sample keywords for different phrases and common search terms. Most importantly, write as many articles as possible. An article on African Safaris focusing on American tourists would have different keywords than one focusing on European tourists. Another variant would be an article focusing on first-time visitors to Africa, and even another article on those who have visited before and plan to go back a second or third time. This ensures that everyone looking for information on African Safaris finds your articles and your website.

You should try to focus on 3-5 keywords in each article. If you choose too many or too few keywords, the article can become difficult to read and not effective. Once you determine your keywords, you can look then focus on the density of your keywords. Keyword density refers to how often you use the keywords in your article. Aim for one
keyword used in every three sentences. This makes search engines see your article well, and makes them easy to read by humans as well.

How long should I make an SEO Article?

The length of an SEO article can vary, but most articles are about 500 words in length. Articles can be shorter of longer, depending on what you plan to use them for. A blog entry would need to be shorter, around 100 words, while a long story could be as long as 2000 words. For general website promotion, try to have several shorter articles
instead of one long one. This creates the appearance of more pages on your site, and also creates more links to your site in the search engines. If you must have a long article, try to break it up over several pages so that the multiple pages are generated in your sitemap for the search engines.

Varying your keywords can lead to higher search engine rankings for your articles. Instead of an article with the keywords ‘african’ and ’safari’ everywhere, create a second article with ‘africans’ and ’safaris’. This will ensure that no matter what search terms people use, your article will be high on their search results list. You can
also use variants of your keywords in the same article – this may even come naturally as you write the article since we write in normal speech patterns.

And finally, be sure to use proper spelling and grammar while writing SEO articles. Making sure the articles are easy to read can lead to links to your articles, giving you even more exposure.