Google AdWords Keyword tool

The first step in any SEO campaign is identifying the keywords/key phrases you want to use – popularly known as keyword research. Google AdWords Keyword tool is the most widely used and acclaimed free tool for keyword research. It will let you know which keywords to target, the competition for those keywords, and will also offer suggestions on well loved phases you might not have even thought of. There are other paid keyword research tools like keyword discovery and wordtracker which are excellent as well, but this tool is valuable and efficient when it comes to a free SEO tool.

XML Sitemap Generator

If you place a formatted XML file with site map on the web server, you enable Search Engine crawlers (Google) to find out what pages are present on your website and which ones have been changed recently. Whenever you add new content to your site you will obviously want to make sure Google knows about it. Sitemaps help search engine’s spiders crawl your site and know what it’s about. The XML sitemap generator will make a sitemap compliant with the search engine that you need to upload to your home directory every time your site is updated.

SEO Tools bestseotools.net

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Best SEO Tools for Website Analysis and Free Search Engine Optimization Software in One Place to Build a Successful Site for Increase Traffic.

SEO Book’s Rank Checker

A Firefox plugin that enables you to check where your website is ranking in keyword searches. You can save details of every campaign and run reports from your browser in seconds. It helps you analyze website rankings on the three major search engines – Google, Yahoo and Bing. SEO Book’s Rank Checker is a widely used tool which is highly recommended to check your search engine rankings.

Hubspot’s Website Grader

This free SEO tool can perform a health check on your website before awarding it a grade and offering advice on how it could be improved. A few fascinating features are blog analysis, indexed pages analysis, metadata, domain info, inbound links, last crawl date, social media grader etc. You can learn how effectively your site is described (language) and how often it has been bookmarked on Digg or Tasty. Also, you can add a Website Grader widget (which provides you with a code to paste into your site) showing a badge featuring your search marketing quality score.

Backlinks Watch (backlinkwatch.com)

SEO revolves around backlinking. This tool gives you a clear count and analysis of your website’s backlinks including the page they are on, anchor text and the total number of backlinks on that particular page. This useful tool will let you know who’s linking to your content and track the success of your link building campaign. Another backlink tracker I also use is Majestic-SEO (majesticseo.com)

Google Analytics / Google Webmaster Tool

These two tools together make the fundamentals of search engine marketing. Based on Urchin, Google Analytics is a top analytics tool available to everybody for free. This analytics gives you details about traffic behavior, funnel information, conversions, landing pages and much, much more. Google webmaster on the other hand gives you a view of what Google “sees” on your site including crawling speed, crawling rate, highest pagerank of your site and more.

SpyFu (spyfu.com)

SpyFu lets you enter either a keyword or domain into its search box to start the process. You are afterward presented with results to help you choose if a particular keyword is an appropriate choice for your SEO or ad campaigns and other keyword possibilities. From domain searches, you can see your competitors and learn details of their organic or paid search campaigns. There is paid version of spyfu.com which offers more features, but the free one has quite a lot as well.

Compete (compete.com)

This is a fantastic tool for analyzing your competition. You can see traffic and engagement metrics for any website; identify sites for affiliate and SEO link building. Also you can analyze competitor keywords and search strategies for free. Other features include; analyzing subdomains, tagging, comparisons, portfolios and CSV download of information. Compete.com also has a subscription based paid service which you can use to attain additional features.

There are many other Best SEO Tools but the ones mentioned above are a must for any SEO campaign. Tested and tried by us.

Related Seo Tool Articles

The most vital tip that you need to keep in mind as AdWords advertiser is to test the various elements of your copy, again and again to enhance the results. But it’s not just testing in and of itself, you need to write excellent ad copy so your tests will be meaningful.

So, no matter how excellent your ad conversions become, it’s still smart to keep testing for even better results.

Testing is a huge area that you need to focus on if you want to make a profit pulling ad. But this is something you cannot rush or get impatient about. When you do this kind of testing, all you’re doing is testing one aspect of your copy at a time. For instance, if you’re testing the show URL, don’t make any other changes to the ad. Split testing does need you to be patient, and do not worry about the money you’re paying for clicks because you can make sales plus the testing will pay off in the end.

Once you have the results in your hand, go on to your next element and test it out completely. Continue with your testing until you’ve gone through all the elements. Of course you are interested in your CTR when you test so you know what your conversion rate is. There are other conversion rates, such as landing page, but you need to get people to click through before they see your landing page. Secondly, once they’re on your landing page then you have to deal with yet another conversion rate situation. So that is why it’s critical to your success in Adwords, or any other PPC, to get those PPC ad conversions up to the green area.

One of the best ways to write simple ad copy that gets results is to question questions that arouse interest in the searcher and curiosity. Have you ever questioned anyone a question because you wanted to make a point, or irritate them, or make them more curious? Of course you have. But, don’t make your questions too confusing; just keep them simple and to the point because with AdWords, you don’t get a lot of space to play around with.

All in all, from the above tips we know that in order to write effective AdWords ads, you should focus on making copy that is not only unique but also has the ability to attract attention. The more ads you write and study, the better will be youir belief in yourself, and that is very vital to your success.

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