There are moresome twisted around thinkers at Google. You require look no farther than the name “Google” to know this truth. What is a “Google”? It is a play on the name “googol”, which is a name for a numerical figure of the number 1 followed by 100 0s.
Google Adsense and Adwords bear on this custom. You neither “add sense” nor “ad words” when you use these two Google services. Instead, the best way to reckon of them is to consider a middle man in any transaction. In this case, Google is the middle man and profitably so.
Google Adwords is a program you are able to use to get listed in the search results for Google and other search engines, such as AOL, for which it supplies ads. You essentially make an account, insert your advertisement, pick the maximum number you’re willing to PPC on your ad and then submit your credit card. You advertisement will then go live once the credit card is approved. Every time someone clicks on your ad, Google bills your account. Every couple of weeks or when your bill reaches a certain amount, Google will really charge your credit card. Adwords is known as a form of pay-per-click advertising.
Google Adsense is basically the other side of the coin. There are non-search engine sites on the web that get a lot of traffic and Google trusts. This site is one, but it’s hardly an exclusive club. With Google Adsense, these sites are able to set up accounts with Google and list advertisements from Google Adwords on the sites.
A excellent example of this are the advertizements in the right hand column of this page. We’re listing these ads through the Google Adsense program. Each advertisement is really a Google Adword listing. When someone clicks on one of the ads on our site, we get a percentage of the bid price Google is charging that advertiser. What is the percentage amount? Nobody knows because Google won’t reveal the information! Still, it is enough that it pays some of the overhead of hosting and such. Some people build sites solely to promote Adsense ads. It just depends on your particular level of interest.
What is the difference between Adsense and Adwords? You pay Google for to place Adwords on Google’s system, but Google pays you to place Adsense on your site.